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IJONIS
Web & SoftwareAEO

Answer Engine Optimization

AEO

Answer Engine Optimization (AEO) is the optimization of content for answer engines — AI-powered systems like ChatGPT, Perplexity, Gemini, and Google AI Overviews that deliver direct answers instead of link lists. AEO encompasses GEO, featured snippet optimization, and structured data preparation so content is extracted and cited as an authoritative source.

Why does this matter?

Gartner predicts that by 2028, over 90% of B2B procurement will be intermediated by AI agents. Procurement agents research vendors via RAG pipelines and create shortlists automatically. Companies whose content is not AEO-optimized are simply overlooked by these agents — regardless of their actual competence.

How IJONIS uses this

We implement AEO as a holistic strategy: structured data (Schema.org), citable paragraphs (40-60 words), FAQ sections for agent queries, entity signals, and tables for automated vendor comparisons. Every page is optimized for both human readers and AI procurement agents.

Frequently Asked Questions

What is the difference between AEO and GEO?
AEO is the umbrella term for optimizing all answer engines — including featured snippets, voice search, and AI search engines. GEO is a subdiscipline of AEO that focuses specifically on generative AI engines like ChatGPT and Perplexity. In practice, both overlap significantly, but AEO also covers traditional answer formats in Google.
How does AEO change B2B customer acquisition?
B2B buyers increasingly use AI assistants for vendor research. Instead of manual Google searches, they ask ChatGPT or Perplexity for recommendations. AEO ensures your expertise appears in these answers. Companies with AEO-optimized content are listed more frequently in AI-generated shortlists.
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