Web & Software

AI Share of Voice

AI Share of Voice measures the percentage share of AI-generated answers that mention or recommend a brand — compared to competitors. While traditional Share of Voice captures media reach, AI Share of Voice tracks brand presence in responses from ChatGPT, Perplexity, Google AI Overviews, and other generative search engines.

Why does this matter?

AI Share of Voice is the new key metric for digital visibility. When ChatGPT answers "Which IT provider in Munich?" and names your competitor but not you, you lose leads — regardless of your Google ranking. Regular monitoring reveals where you stand and where action is needed.

How IJONIS uses this

We systematically monitor your AI Share of Voice across five AI engines: ChatGPT, Perplexity, Claude, Gemini, and Copilot. Our reports show your competitive position, identify topic gaps, and deliver concrete measures to increase your AI visibility.

Frequently Asked Questions

How is AI Share of Voice measured?

We send industry-relevant questions to multiple AI engines and analyze which brands are named, recommended, or linked in the answers. The ratio of your mentions to total competitor mentions yields your AI Share of Voice — broken down by engine, topic, and time period.

Can I deliberately improve my AI Share of Voice?

Yes — through targeted GEO measures: entity optimization, structured data, citable content, and llms.txt implementation. Companies that invest early build an advantage that pays off exponentially as AI usage grows.

← Back to Glossary

Want to learn more?

Find out how we apply this technology for your business.

Start AI Readiness Check