Prompt Optimization
Prompt Optimization in the GEO context means designing website content to appear in responses to common prompts and questions users ask AI assistants. Unlike prompt engineering (which optimizes inputs to AI models), Prompt Optimization aims to influence the output side — your content should be the answer.
Why does this matter?
Understanding what questions your target audience asks ChatGPT and similar tools is the first step to AI visibility. When a decision-maker asks "Which agency for AI consulting for mid-sized businesses?", your content must answer that question — structured, authoritative, and citable. Prompt optimization bridges the gap between search intent and your answer.
How IJONIS uses this
We research the most common prompts your target audience uses for your core topics, analyze current AI answers, and create content that specifically addresses these questions. Every page is optimized for specific prompt patterns — with clear answers, data, and examples that LLMs preferentially cite.