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IJONIS
Automation

Sales Automation

Sales automation refers to AI-powered automation of sales processes — from lead generation through qualification and outreach to follow-up. Modern systems use LLMs for personalized messaging, AI agents for autonomous research, and predictive models for prioritizing the most promising leads.

Why does this matter?

In mid-sized businesses, sales representatives spend 60-70% of their time on non-selling tasks: research, CRM maintenance, proposal creation, follow-ups. Sales automation returns this time and simultaneously improves pipeline quality — more qualified conversations with less effort.

How IJONIS uses this

We develop AI-powered sales pipelines: automatic lead research and enrichment, personalized outreach sequences via email and LinkedIn, intelligent follow-up management, and CRM integration. Every interaction is tracked and feeds into continuous optimization of outreach strategy.

Frequently Asked Questions

Does sales automation replace our sales team?
No, it amplifies them. Sales automation handles repetitive tasks — research, initial outreach, follow-ups — and delivers pre-qualified, enriched leads to the sales team. The personal relationship and final negotiation stays with humans, who can now focus on the best opportunities.
Is automated AI cold outreach legally permissible?
B2B email outreach is permissible under certain conditions (legitimate interest under GDPR, clear opt-out option). AI phone cold calling is subject to stricter rules (UWG §7). We advise on compliant outreach strategies and implement all required compliance mechanisms.
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